Ambitious Minds

Work that makes
the next move clearer.

From a clearer brand and a better customer journey to the systems behind the scenes, this is work made to move a business forward.

Explore selected projects

Selected projects.

Case study · Travel Planning Mate · Pilot

Turning detailed travel planning into a more visible workflow.

This travel agency was running trip administration manually through spreadsheets, a fragmented, error-prone process that meant re-typing booking confirmations from providers like Google Flights or wholesale partners by hand for every flight, hotel, cruise, insurance policy, transfer, train and tour.

We built an internal workflow tool to replace it. Agents paste in raw booking confirmations and an AI-based parser extracts structured details: dates, passenger counts, baggage, pricing, with agents reviewing and confirming the extracted details before they're saved. No manual re-entry is required. From a central dashboard, agents manage multiple client bookings at once, each with its own itinerary items, payment tracking and settings. The app generates client-ready outputs on demand: branded PDF quotes, itinerary summaries and statements of account (plus a standalone ad-hoc statement tool for one-off charge extraction), along with email templates for sending itinerary options to clients for selection. It turned a fragmented, error-prone process into a single system for capturing, organising and presenting travel bookings.

AI in the product: booking-confirmation parsing, reviewed by the agent before it's saved.

  • AI-assisted parsing
  • Client dashboard
  • Quotes & statements
  • Email templates
Illustration of a CRM dashboard showing contacts, sales pipeline, tasks, automations and revenue reports

Case study · Quoting & job management · Pilot

A quoting and job-management system that replaces spreadsheets with one connected pipeline.

A growing business handling custom, project-based work alongside standard sales was running quotes and jobs through a spreadsheet-based workflow: details re-typed at every handoff, rates drifting quietly after price changes, no live view of margin or stock as a job progressed, and related customer emails scattered across separate inboxes.

We built a custom quoting and job-management system: a database-backed pipeline that takes an enquiry through to a priced, versioned quote, customer approval, production job tracking, and invoicing, with nothing re-typed at any handoff. Staff build quotes against fully configurable rate cards (materials, labour, service tiers, customer-specific discounts) that snapshot every rate at the moment of use, so historical quotes never drift even after prices change. Approved quotes flow straight into a kanban-style job board tracking six production stages, with live margin calculated from actual component costs as the job progresses. The system checks quote items against a live stock ledger for in-stock/order-needed status, generates branded PDF quotes, pushes approved jobs to Xero as draft invoices, and integrates with email so correspondence for a job is visible right alongside it, instead of buried in a separate inbox.

AI used in development to accelerate build and testing; the live pipeline itself runs on standard, rules-based automation, not AI.

  • Custom quoting
  • Job tracking
  • Email integration
  • Xero integration
Why this wasn't built on Monday.com
Cameron & Co website hero image: an open ring box with a diamond ring, and the tagline 'What was lost, beautifully restored'

Case study · Cameron & Co · Live

A considered digital home for a specialist jewellery business.

Cameron & Co had no self-serve path for customers who already knew what they wanted. Browsing or buying diamonds, designing a custom piece, or booking an appraisal, remodel or repair all had to go through phone or email.

We built a service-led ecommerce website around a custom ring builder for designing bespoke pieces, direct purchase of natural or lab-grown diamonds, and a bespoke booking app for appointments. It gives customers a clear path to buy, design or book, and takes that volume off the phone.

AI used in development for design exploration and build; the live site runs on standard ecommerce logic, not AI.

  • Ecommerce
  • Ring builder
  • Diamond purchase
  • Booking app
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Hand-painted watercolour map of the Boyne River trail used as the interactive station guide

Case study · Boyne Riverkeepers · Live

A hand-painted river map turned into an interactive station guide.

Boyne Riverkeepers' river trail is told through physical stations along the water, but visitors had no digital companion to it. There was no way to see what each stop was about before or after walking it.

We built a custom interactive station map that turns a hand-painted watercolour map of the river into a guide visitors can explore station by station, right from their phone.

  • Interactive map
  • Custom illustration
  • Wayfinding
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Pharma Devices website homepage with the heading 'From innovation to success'

Case study · Pharma Devices · Live

A rebrand that positions a medical device consultancy for global credibility.

Pharma Devices works with early-stage startups and global multinationals across some of the world's most complex healthcare markets, but their existing brand and website undersold that expertise and didn't read as credible to the companies they needed to win.

We delivered a full brand and website rebuild, repositioning the business for healthcare markets across the US and Asia-Pacific.

  • Brand identity
  • Website design
  • Repositioning
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Interlake Artists WAVE studio tours and events logo

Case study · Interlake WAVE Artists Tour · Live

A tour companion that puts the local arts trail in visitors' hands.

The Interlake Artists studio tour had no digital companion for visitors, and the WAVE team had no way to change a route, add an artist or update an event without going back to a developer.

We built a mobile app for exploring the tour, with route, artist, sponsor, weather and year-round event information available from the home screen. It's backed by a content portal that lets the WAVE team update routes, artists and events themselves, with a streamlined pipeline pushing those changes straight through to the app on both the Apple App Store and Google Play Store.

  • Mobile app
  • Tour information
  • Content portal
  • App store deployment
View on Google Play
Close-up portrait of a secretary bird, part of Bravabird's brand identity artwork

Case study · Bravabird · Live

A warm, distinctive brand and website for a branding and marketing business ready to grow.

Bravabird's branding and marketing work was strong, but without a real brand or website behind it, it was hard for the right clients to find them or understand what made them different.

We built a brand identity and website that gives the business a clearer story and a site built to bring in the right clients.

  • Brand identity
  • Website design
  • Positioning
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SloFlow website homepage with the heading 'Restore movement, reconnect to your body'

Case study · SloFlow · Live

A calm, considered brand for a gentle somatic movement practice.

SloFlow's fascia-release approach is gentle and unhurried, but without a real brand or website behind it, it read like just another studio online. Nothing set it apart or hinted at what made the practice different.

We built a brand and website for SloFlow that gives it a clear identity and a calm digital home reflecting the pace of the practice itself.

  • Brand identity
  • Website design
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Two players on an indoor court at Bayside Pickleball Club

Case study · Bayside Pickleball Club · Live

A new website for a club that had outgrown its old one.

Bayside Pickleball Club's website was old and tired, well behind where the club itself had grown to: four indoor courts, a full weekly session program and a volunteer community running it.

We built a new website to match: session times and skill levels players can check at a glance, guest and member booking through OpenSports, a first-timer's path for new players, and clear information for a membership currently working through a waitlist.

  • Website design
  • Session & booking info
  • Membership pathway
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Friends of Sagkeeng logo

Case study · Friends of Sagkeeng · Live

A community site and app uniting youth and honouring tradition.

Friends of Sagkeeng had no central place for athletes, volunteers and sponsors to find clear information about community sport and cultural events.

We built a website and a companion mobile app that bring that information together in one place, supporting the events and the people who run them.

  • Website design
  • Mobile app

What connects the work

Made to be
used, not admired.

  1. 01

    Start with the friction

    Find the moment that costs time, confidence or momentum.

  2. 02

    Make the next action obvious

    Shape the experience around a clear, useful step forward.

  3. 03

    Leave it stronger

    Build a foundation a team can keep using as the business grows.

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